Women Of Valor Foundation Training by Serrainne Nyamori From City Yange Foundation on Sat 14th July 2012

Trainer/Coach/Mentor-  Serrainne Nyamori

Knowing the team at City Yange through their reputation as great minds was one thing but sitting down to be trained by them was an out of this world experience all together. The wealth of knowledge that all the women of valor received that day will definitely change their entrepreneurial lives.

 A simple review of the training slides! 

PERSONAL BRANDING  "Investing in yourself as CEO of your own career  Serrainne Nyamori"

The key areas sighted were  

• Branding as an Investment
• What is a Personal Brand?
• The Internal & External Brand
• Ten Brand Building Strategies

What is an Investment?

• The purchase of an item of value with expectation of future return or benefit
• A devoting of time, talent, or emotional energy for a purpose or to achieve something
• Investment could be financial, spiritual, physical, social or reputational (brand)

 What is Personal Brand Equity?

The INTANGIBLE VALUE individuals bring to the business by:

•Influencing others through their experience, expertise & reputation

•Relationships built & maintained,

•Contribution to revenues & growth.

The Personal Brand "Internal and External" 

The internal brand is the values and principles that guide your life and choices.

  The external brand is how you project yourself to the world. It influences what others think of you and the value they place on you. 

"Even individuals need to develop a brand for themselves .... Whatever your area of expertise, you can take steps to make people think of YOU when they think of your field."
Accelepoint Webzine

A Biblical Example of Branding and Reputation

Then one of the servants answered and said, “Look, I have seen a son of Jesse the Bethlehemite, who is skillful in playing, a mighty man of valor, a man of war, prudent in speech, and a handsome person; and the LORD is with him.”  1 Samuel 16:18

Ten Personal Brand Building Strategies

1. Unique Selling Proposition (USP)

• Personal Mission Statement
• Brand Communication Statement
• Your skills and interests. 
• Elevator Pitch (30-seconds)

A Sample USP

"I am a seasoned HR practitioner and a published author with a deep understanding of the entire banking value-chain.

I seek to contribute my unique skills and abilities in building a world-class financial institution."

2. A Career Plan

Long-term dream and important milestones

3. Differentiation Strategy

• Area of Specialisation
• Positioning Strategy

 "If you can, be first. If you can't be first, create a new category  in which you can be first."  Al Ries & Jack Trout, The 22 Immutable Laws of Marketing

4. World-Class Communication Skills

• Written Language/Proposals
• Presentation/Speaking Skills
• Interviewing Skills.

5. Value Enhancers

• Learn to Drive (License)
• Valid Passport
• Foreign Language
• Computer Fluency
• Peak Performance Skills

6. Boundaryless Knowledge "Ultimate model for wealth creation"

 Read, Read, Read and Read! Just keep feed your brain by reading more and more.

7. Solid Network of Relationships

(Mentors, coaches, enforcers, supporters, sponsors, encouragers)

8. World-Class Package

• Well-prepared CV
• Business Proposals
• Testimonials & References
• Social Networking Sites- Facebook, Twitter & Linkedn
• Internet presence - Website, Blog, E-mail, Google+

  9. Appearance

People form an impression about you within the first ten seconds of meeting you. "Personality Management"

10. CONSISTENT REBRANDING

The creation of a new identity for an existing brand with the intention of developing a new position in the mind of stakeholders and competitors

 Why REBRANDING?

• Distance itself from certain negative connotations
• To move the brand upmarket.
• To communicate a new message .. You have evolved

"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding.

WE ARE CEOS OF OUR OWN COMPANIES: ME INC.

To be in business today, our most important job is to be head marketer for the brand called You." Tom Peters

Compiled and presented by  Serrainne Nyamori

Special thanx to www.womenofvalorfoundations.org,www.cityyange.com,www.jamboreerendezvous.com,www.pepsi -cola.co.ug, www.ceda-uganda.org,www.lynaconepts.com,www,deloitte.com,www.facebook.com/GattoMatto.Kampala,www.deeinspiration.org,www.eclipse-africa.com